At Pfizer, the company behind www.backexperts.co.uk, we
recognise the importance of protecting and are committed to
respecting the privacy of information collected about our online
visitors. Below we set out how the information that you
disclose at this site will be held, what it will be used for, and
details of our data protection policy. We also set out
We collect personally identifiable information, such as names,
addresses, telephone numbers and email addresses only when
voluntarily provided by you when you register or otherwise
voluntarily submit information to us. Some of the information
we collect from you may relate to your health, which we appreciate
you may consider as particularly sensitive. We will, of
course, only process this information in accordance with this
policy or as otherwise agreed to by you.
By opting into Back Experts, you agree that we
may use the information you have given in the following way:
Your information will be held on a database within or outside the
European Economic Area (EEA). Pfizer Limited of Walton Oaks,
Dorking Road, Walton on the Hill, Surrey, KT20 7NS, United Kingdom,
will collect your information as controller of the database and
your details may be accessible to and used by other Pfizer group
companies. As Pfizer is a global organisation, your
information may be transferred within or outside of the EEA
(including to the USA) where privacy laws may be less strict than
in the UK. However, we will always employ appropriate
technical security measures to protect your personal information to
the same specification as defined in the EU law and to ensure that
it is not accessed by unauthorised persons.
Your information may be used by Pfizer to provide you with printed
and/or online publications, telephone messages, SMS messages and/or
email communications (if you have agreed to receive these
communications from us as part of the registration process).
These will contain tailored information as part of the Back Experts
Pfizer may also use your information to send you (including by
email) other health-related information which may relate to your
condition and/or may be of interest to you, and/or to conduct
market research into medical conditions and the usefulness of
Pfizer's health information programmes (if you have consented to
receive these communications from us).
Pfizer respects the confidentiality of personal information.
Only Pfizer, organisations working with Pfizer in the
administration of the above information, and Pfizer group companies
will have access to your information. We may use third party
processors to conduct research, process information or maintain
websites, content, or programmes on our behalf, but your
information will not be disclosed to any
other third parties such as outside mailing organisations.
While it is unlikely, we may be required to disclose your
information by court order or to comply with other legal or
regulatory requirements. We will use reasonable efforts to
notify you before we do so, unless we are legally restricted from
Your information will be retained by Pfizer for the period of time
that you are registered to one or more of our health-related
programmes. You will at any time have the right to access
your information by writing to us at Pfizer Data Protection
Officer, ipc 010, B530, Pfizer Discovery Park, Ramsgate Road,
Sandwich, Kent CT13 9NJ, United Kingdom. Please mark the
envelope "DSAR". Alternatively, you can email us at DataProtectionUK@pfizer.com.
You can request that your information on the Pfizer database is
amended/deleted, or you can unsubscribe from this programme at any
time by phoning 0333 555 2526 or by emailing
us at carelineUK@pfizer.com.
We aim to deal with your request (including unsubscribing you
from any programme) within ten working days of its receipt.
Pfizer may collect information from you by using
"cookies". Cookies are a small file of letters and numbers
that we put on our computer if you agree. These cookies can
tell us how and when pages in a website are visited and by how many
people. With the information we receive through this
technology, we hope to improve our sites. Although cookies do
not normally contain personally identifiable information, if you
have provided us with information about yourself, we may associate
your registration information with cookies or other tracking
utilities our website places on your computer's hard drive.
Associating a cookie with your registration information allows us
to offer increased personalization and functionality. Without
cookies, this functionality would not be possible.
Your web browser can be set to allow you to control whether you
will accept cookies, reject cookies, or to notify you each time a
cookie is sent to you. If your browser is set to reject cookies,
websites that are cookie-enabled will not recognize you when you
return to the website, and some website functionality may be lost.
The Help section of your browser will tell you how to prevent your
browser from accepting cookies. To find out more about cookies,
including how to see what cookies have been set and how to manage
or delete them, visit www.allaboutcookies.org.
In addition to Pfizer cookies, certain third parties may deliver
cookies to your computer for a variety of reasons. For example, we
sometimes use Google Analytics and/or WebTrend which are web
analytics tools that help us understand how visitors engage with
our websites. Any third party links or advertising on our site may
link to the third party site or advertising. We do not control the
collection or use of information by these third parties, and these
should contact these companies directly if you have any questions
about their collection and/or use of information.
In addition, we may use other tracking systems like pixel-tags.
Pixel tags, sometimes called web beacons, are similar in function
to cookies but because of their insignificant size, they are not
visible. However, they are used to pass certain information to our
servers to personalize our websites and to track your usage across
other Pfizer websites. In addition, we may also use pixel tags in
our HTML based emails.
Please check this website periodically to inform yourself of